Automated Trustpilot Review System
In the pursuit of bolstering their online reputation and harnessing the power of customer feedback, our client, a fintech company, sought to automate the process of garnering reviews from satisfied customers on Trustpilot. Recognizing the significance of authentic customer testimonials in driving trust and credibility, we embarked on crafting a solution to seamlessly solicit and manage reviews.
Project Goal and Challenge Identification: The client aimed to streamline the collection of reviews from satisfied customers, enhancing their online presence and credibility on Trustpilot. However, the absence of an automated system posed a challenge, as manual solicitation of reviews was time-consuming and prone to oversight.
Solution Overview: To address this challenge and unlock the potential for automated review solicitation, we implemented a solution centered around Zapier and HubSpot:
HubSpot Trigger: A custom Zap was configured to trigger from an update in the contact record within HubSpot, specifically when a customer was marked as "happy" through a designated checkbox field.
Data Validation: The Zap verified the status of the customer, ensuring that only satisfied customers triggered the review solicitation process.
Order ID Generation: In the absence of an existing order ID system, the Zap dynamically generated a specific order ID for each customer, facilitating the review tracking process.
Trustpilot Review Link Dispatch: Subsequently, the Zap facilitated the dispatch of a Trustpilot review link to the satisfied customer, prompting them to leave a review of their experience with the fintech company.
Multisurvey Support: The Zap was designed to support multisurvey functionality, enabling the client to solicit reviews across various platforms or for different services.
Outcome: The implementation of the automated Trustpilot review system yielded transformative outcomes for our client:
Efficiency and Accuracy: By automating the review solicitation process, the client significantly reduced manual effort and minimized the risk of oversight or errors in soliciting reviews from satisfied customers.
Enhanced Online Reputation: The consistent influx of authentic customer reviews on Trustpilot bolstered the fintech company's online reputation, instilling trust and credibility among potential customers and stakeholders.
Scalability and Flexibility: The multisurvey support provided by the Zap empowered the client to adapt and expand their review solicitation efforts across diverse platforms or services, catering to evolving business needs.
Conclusion: Through the implementation of the automated Trustpilot review system, our client successfully harnessed the power of customer feedback to bolster their online reputation and drive business growth. At Comboautomation, we are committed to delivering innovative solutions that empower businesses to thrive in the digital landscape. Contact us today to explore how we can elevate your online presence and enhance customer engagement through automation.
